CDT編者按：該帖疑似遭到刪除，目前已在原作者微博時間線上不可見。
@評論屍：微博衰落到了什麼程度呢……一個（對華比較友好）的荷蘭民間漢學家Manya Koetse從2013年起營運了一個叫What is On Weibo的網站，定期翻譯和解釋微博上的熱點事件。
近期，她宣布這個營運了12年的網站要改名了，新名字叫Eye on Digital China了。
她發了一篇長文解釋為什麼要改名，總結下來就是微博已經不再能夠代表中國的社交輿論風向，並且和抖音、快手和小紅書比起來，顯得老古董。
他們的內容也開始轉向解釋這些新平台上的中國網民在關注什麼話題，微博的權重已經顯著降低。再掛著Weibo的名字，不再能反應網站的實際使命——向英文讀者解釋中國主流網民最近在關注什麼。
新網站裡依然會給微博保留一席之地，但從微博來的內容將不再是重點。
（註：以下是對Manya Koetse原帖文的全文轉載，附帶翻譯）
CDT檔案卡
標題：微博衰落到了什麼程度呢？「What is On Weibo」要改名了
作者：評論屍
發表日期：2025.11.24
來源：微博
主題歸類：微博
CDS收藏：公民館
版權說明：該作品版權歸原作者所有。中國數字時代僅對原作進行存檔，以對抗中國的網絡審查。詳細版權說明。
@manyapan：（11月17日）A soft goodbye to『What’s on Weibo』 and a new hello to『Eye on Digital China』!🔎🇨🇳
向「What’s on Weibo」溫柔告別，向「Eye on Digital China」熱情問好！🔎🇨🇳
China’s social media landscape has drastically changed since I started my website in2013, which was born out of a simple curiosity: What is on Weibo? At the time, I felt that much of the English-language media focused solely on what was being censored in China, overlooking the trends, conversations, and sentiments that were actively shaping Chinese society.
自從我2013年開始做網站以來，中國的社交媒體格局已經發生了巨大變化。這個網站起源於一個簡單的好奇心：微博上都有什麼？那時我覺得很多英文媒體只關注中國被審查的內容，而忽略了那些真正影響中國社會的趨勢、討論和輿論。
Since the late2010s, there has not only been a sharp increase in international attention on China and the issues that matter to different generations, but also a noticeable shift within China itself. AI-driven systems have fundamentally changed how Chinese users consume information, shaping everything from entertainment& news to online discourse. Far more than Weibo, platforms like Douyin, Kuaishou, and Xiaohongshu have become popular for tailoring feeds based on user behavior. This has created a complex online media ecosystem, where it’s no longer about『micro-blogging』 but about『micro-communities.』
自2010年代後期以來，國際上對中國以及各代群體關注的問題不僅急劇增加，中國內部也發生了顯著變化。由AI驅動的系統從根本上改變了中國用戶獲取信息的方式，影響到從娛樂和新聞到網絡話語的方方面面。比起微博，抖音、快手和小紅書等根據用戶行為定製資訊流的平台更受歡迎。這形成了一個複雜的在線媒體生態，不再是「微博式」的微博貼文，而是「micro-communities.」
China now has1.12 billion internet users, and social media has never been more booming. As a bit of a dinosaur in China’s social media world, Weibo still stands tall, and its trending topics do still matter. But the community that was once at the heart of the Chinese internet has dispersed across other apps, where people now engage in more diverse ways than ever.
中國現在有11.2億網民，社交媒體從未如此繁榮。作為中國社交媒體世界裡有點「恐龍感」的平台，微博依然屹立不倒，熱搜話題仍然重要。但曾經位於中國網際網路中心的那股社區力量已分散到其他應用，人們現在以比以往更豐富多樣的方式互動。
In this changing landscape, the mission of What’s on Weibo@WhatsOnWeibo— to explain China’s digital culture, media, and social trends, and to build a bridge between Western and Chinese online spaces— has stayed the same. But the name no longer fits that mission.
在這個變化的格局中，What’s on Weibo@WhatsOnWeibo的使命——解讀中國的數字文化、媒體與社會趨勢，並在西方與中文網絡空間之間搭建橋樑——依然不變。但這個名字已與該使命不再相符。
Over the past few years, my work has naturally evolved from Weibo-focused coverage to exploring China’s digital culture through a broader lens. The analysis and trend updates will continue, but under a new name that better reflects a time when Weibo is no longer at the center of China’s social media world: Eye on Digital China.
過去幾年裡，我的工作自然地從以微博為中心的報導，發展為用更廣闊的視角去探索中國的數字文化。分析和趨勢更新會繼續，只是換了一個更能反映當前時代的名字——在微博不再處於中國社交媒體核心的當下：Eye on Digital China（關注數字中國）。
Expect more newsletter-based coverage: shorter trend updates, thematic features, and in-depth explorations that show the bigger picture behind fast-moving hashtags.
期待更多以通訊為主的報導：更短的趨勢更新、專題特寫，以及揭示快速流行話題背後大局的深度探討。
The website will remain What’s on Weibo for now, but will gradually transition. And the full archive(12+ years of reporting China’s trends) will stay alive as long as possible. After all, China’s past digital moments often tell us more about its future than the hottest trend of the day.
網站暫時仍以What’s on Weibo存在，但會逐步過渡。完整檔案（12年以上關於中國趨勢的報導）會儘可能長時間保留。畢竟，中國過去的數字瞬間常常比當日最熱的潮流更能揭示它的未來。
👉 If you want the new updates in your inbox, you can subscribe here:https://whatsonweibo.com/subscribe/
And read the latest dive into China’s changing social media landscape herehttps://whatsonweibo.com/eye-on-digital-china-how-chinese-social-media-evolved-from-the-blog-era-to-the-ai-driven-age/and the latest trending topics are right here:https://whatsonweibo.com/china-trend-watch-japan-tensions-nexperia-fallout-yunnans-wild-child-modern-opium/
